SoundCloud Selects Triton Digital’s a2x In Canada
October 19, 2016 at 5:58 AM (PT)
SOUNDCLOUD has selected TRITON DIGITAL’s programmatic audio advertising exchange, a2x as a monetization partner for their digital audio advertising inventory in CANADA.
“We are pleased to continue to support SOUNDCLOUD’s global advertising strategy by adding their Canadian audience to the exchange,” said TRITON DIGITAL Pres./Market Development JOHN ROSSO. “With mobile ad spending in CANADA estimated to reach $3B in 2017, digital audio as an advertising channel is growing at a rapid pace. It’s one of the only mobile-first mediums that enables brands to reach the right audience at the right time with highly-targeted messaging, which is an incredibly powerful and meaningful way to connect with listeners.”
“We remain impressed with the targeting and tracking capabilities of a2x, and look forward to leveraging them to support our advertising and monetization strategy in CANADA,” said SOUNDCLOUD VP/International SONIA FLYNN. “With a robust ad tech stack and 100% focus on digital audio, TRITON has been a great partner to help us grow our digital audio advertising efforts internationally.”