Universal Music Group, Capitol Records, VRLIVE And Avenged Sevenfold Partner For Global Virtual Reality Event
October 25, 2016 at 8:40 AM (PT)
On the evening of OCTOBER 27th, AVENGED SEVENFOLD, will give a global, 3D/360-degree, live-streamed virtual reality performance in partnership with UNIVERSAL MUSIC GROUP (UMG), CAPITOL RECORDS and VRLIVE. Fans around the world will be able to view the live stream on UMG’s newly released VRTGO VR platform, powered by VRLIVE’s advanced technology, and experience AVENGED SEVENFOLD’s set as if they were there for this first-of-its-kind immersive event.
VRTGO is freely available on iOS and ANDROID.
“We are constantly working to create opportunities for our artists to connect with their fans in new and exciting ways,” said CAPITOL RECORDS COO MICHELLE JUBELIRER. “We’re thrilled to work with AVENGED SEVENFOLD and VRLIVE to bring this unique experience to AVENGED SEVENFOLD fans around the world.”
VRLIVE will also be streaming the event to 50 SAMSUNG Gear VR headsets on the ground level at the event for the guests to virtually transport themselves to the stage. The event will be shot using the NOKIA OZO camera.
“VRTGO is a truly immersive and creative platform for our artists to tell their stories and invite their fans around the world to experience live performances and music videos like never before,” said UMG SVP/Digital Marketing Innovation DEBORAH HYACINTH. “We’ve employed state of the art technology to make VRTGO a cross-device platform and home to some of the world’s best VR content.”
"We are excited about our partnership with UNIVERSAL MUSIC GROUP as it gives us the opportunity to provide the viewing audience with unprecedented levels of access,” stated VRLIVE Founder/CEO HEINER LIPPMAN. “Virtual Reality is destined to change the media landscape, which will enable users to not just view entertainment, rather, it allows them to experience it, and VRLIVE will continue to transform how people view and interact with the world around them.”