Napster Announces New Partnerships With Sprint, Lufthansa
November 3, 2016 at 11:17 AM (PT)
NAPSTER announced a number of new mobile carrier, hardware, retail, and airline industry integrations to further expand its global partner ecosystem.
Commented NAPSTER CEO MIKE DAVIS: "We want to make it easier for everyone to get to the music that moves them. Our global partnerships not only expand all the ways people can access and listen to music around the world, but also set the foundation for Napster's long-term growth and a sustainable music industry."
The new partnerships include:
-- Customers on SPRINT iOS or ANDROID will receive one month of NAPSTER free, then can simply add it to their bill for $9.99/month. Prepaid brands BOOST MOBILE and VIRGIN MOBILE have also added NAPSTER to their lineup of data-free music streaming providers.
-- Headphone maker EVEN has selected NAPSTER to create a customized audio experience for music fans. NAPSTER subscribers will be able to dynamically adjust their audio experience based on their own hearing to create a personalized "EVEN EarPrint" for use on any headphones.
-- GERMAN airline technology company LUFTHANSA SYSTEMS and NAPSTER aim to bring music and audiobooks to passengers; NAPSTER content is currently featured on more than 70 EUROWINGS aircrafts.
-- GERMAN retailer ALDI, MEDION and NAPSTER celebrate the first anniversary of their joint service, ALDI LIFE MUSIK powered by NAPSTER and look back on a successful first year of business. ALDI is partnering for a broad marketing campaign with the up-and-coming hip-hop artist FARGO.
The average NAPSTER member session per week has increased 10% over the last six months to an in-app duration daily average of nearly two hours and an industry leading weekly duration of almost five hours (almost a full 25% more than the next closest service).