CMAs Boost Country Sales
November 8, 2016 at 12:39 PM (PT)
In case you had any doubt whether a nationally televised COUNTRY MUSIC ASSOCIATION (CMA) performance boosts music sales, the organization shared results -- sourced from BUZZANGLE -- that shows an overall post-CMA AWARDS song sales increase of 418% for songs that were performed.
Leading the way was CAPITOL NASHVILLE’s LITTLE BIG TOWN and their new single, “Better Man,” which saw 39,165 units sold following their performance – an 829% post-show daily gain. COLUMBIA’s MAREN MORRIS, another standout performer from last WEDNESDAY's (11/2) CMAs, also saw an impact, as “My Church” increased 879%, with 25,000 sold. Overall, CMA says there was a 37% gain in Country album sales and a 47% bump for songs. Additionally, Country music saw a daily lift of nearly 2.8 million streams per day, compared to pre-show daily averages.
“The sales results show outstanding fan engagement during and following the broadcast on ABC-TV, with Country artists across the board experiencing strong album and song sales boosts,” said CMA CEO SARAH TRAHERN.