Atlanta Gets A New Hip-Hop Outlet With 'The Beat' On 92.3 And 96.7
November 11, 2016 at 6:31 AM (PT)
iHEARTMEDIA/ATLANTA debuts "THE BEAT," positioned as "the new home of Hip-Hop N’ R&B for ATLANTA." The simulcast is on WRDG (96.7)/PEACHTREE CITY and translator W222AF (92.3)/MARIETTA. Look for THE BREAKFAST CLUB and BIG BOY’S NEIGHBORHOOD to begin on DECEMBER 5th.
92.3 & 96.7 THE BEAT kicked off with “10,000 joints in a row” commercial-free, playing hits from major Hip-Hop and R&B artists like DRAKE, FUTURE, 2 CHAINZ, USHER, JAY-Z, BEYONCÉ and more.
“We are the A’s new home for Hip-Hop and R&B,” said SVP/Programming-ATLANTA Region BRIAN MICHEL. “To have the station bookended by Hip-Hop’s crown jewels, THE BREAKFAST CLUB in the morning and BIG BOY’S NEIGHBORHOOD in the evening, makes for an amazing lineup for our listeners. We are excited to finalize the rest of our lineup with the best and brightest local talent.”
“This is an exciting and powerful addition to the iHEARTMEDIA/ATLANTA portfolio,” said Pres./ATLANTA Region JUSTIN SCHAFLANDER. “To be able to get into this format in arguably the nation’s capital of Hip Hop will be a game-changer for our listeners and our clients.”