ALT 104.9/St. Louis Taps Dustin Fletcher Matthews As PD
November 15, 2016 at 9:00 AM (PT)
iHEARTMEDIA Alternative KLLT (ALT 104.9)/ST. LOUIS names DUSTIN FLETCHER MATTHEWS as PD, effective DECEMBER 6th. The station has also now switched call letters from KBWX to KLLT. ALT 104.9 launched on OCTOBER 18th (NET NEWS, 10/18), anchored by THE WOODY SHOW in mornings syndicated from sister Alternative KYSR (ALT 98.7)/LOS ANGELES. FLETCHER moves from RICHMOND sister stations Alternative WRXL (XL102) and Classic Rock WRVQ–HD2 (96.1 THE PLANET).
“I’m thrilled to join the iHEARTMEDIA/ST. LOUIS team,” said FLETCHER. “The launch of ALT 104.9 along with the return of THE WOODY SHOW are ushering in a new era for Alternative Rock fans in ST. LOUIS and I’m honored to be a part of it.”
iHEARTMEDIA/ST. LOUIS SVP/Programmimng A.J. said, “It is a privilege to welcome FLETCHER to ST. LOUIS for oversight of THE NEW ALT 104.9. “He is one of the best Alternative music specialists in the country. His strategy, creativity and distinctive out-of-the-box thinking will lead to even more successful programming efforts."