Vernon Irvin Named XM Chief Marketing Officer
October 23, 2006 at 11:51 AM (PT)
VERNON IRVIN has been appointed Chief Marketing Officer at XM SATELLITE RADIO, effective NOVEMBER 14. He will oversee XM's strategic marketing efforts with responsibility for a number of operating groups, including media and brand marketing; retail, direct and partnership marketing; and marketing operations, which includes service offerings, pricing, retention and market research.
A 20-year marketing veteran, IRVIN joins XM from VERISIGN, where he has served since 2003 as Exec. VP/GM of the company's communications services group. Before VERISIGN, IRVIN was Exec. VP of Communications, Media and Entertainment for AMERICAN MANAGEMENT SYSTEMS.
"VERNON is a dynamic leader who brings to XM a winning track record of building great brands and growing businesses," said XM Pres./COO NATE DAVIS, to whom IRVIN reports. "His impressive operating experience combined with his strong creative instincts and relationships in the entertainment industry will make VERNON a driving force as we extend XM’s industry leadership."