Triton Digital Partners With Western Media Group
November 29, 2016 at 5:36 AM (PT)
TRITON DIGITAL and CANADA's WESTERN MEDIA GROUP (WMG) have entered into an agreement whereby WESTERN MEDIA GROUP will exclusively operate TRITON’s programmatic audio advertising exchange, a2x, in CANADA.
a2x enables programmatic buying of targeted online and mobile audio ad inventory. The platform is describes as an, "automated, exchange-driven method of buying and selling ad impressions facilitates precise targeting, eliminating waste and resulting in the highest efficacy for advertisers." This partnership will enable advertisers and agencies throughout CANADA to buy digital audio advertising programmatically and scale their campaigns across any number of Canadian and international publishers through a single exchange.
“We are thrilled to have WESTERN MEDIA GROUP oversee a2x in CANADA,” said TRITON Pres./Market Development JOHN ROSSO. “Between their impressive network, experience in radio, and unparalleled advertising expertise, they are the perfect partner with which to bring new Canadian publishers and advertisers to the exchange.”
“We are pleased to partner with TRITON DIGITAL to help media companies, agency buyers and direct advertisers in Canada benefit from the tremendous reach and scale of programmatic audio,” said WMG Pres. DAVID ST LAURENT. “With listener-level targeting and one-to-one delivery, digital audio is an incredibly powerful compliment to other advertising channels that will undoubtedly enhance the advertising landscape as a whole in CANADA.”