Podomatic Partners With AdvertiseCast
November 30, 2016 at 4:02 PM (PT)
The PODOMATIC podcasting platform is partnering with the ADVERTISECAST online advertising marketplace to have the latter represent independent podcasts for advertising sales. The partnership allows podcasters to create a profile with ADVERTISECAST for advertisers to peruse and to place spots on the shows, with 80% of the revenue to go to the podcaster.
PODOMATIC Head of Partnerships and Customer Success SLOAN WILSON said, “PODOMATIC’s new partnership with ADVERTISECAST is what the industry of small to medium independent publishers were waiting for. Before ADVERTISECAST, the only means for finding show sponsors was to do it themselves or work with an ad agency or their hosting partner. But these organizations require large listening audiences and most shows don't meet these requirements. We believe with the help of ADVERTISECAST, we can help our smaller publishers monetize their show at the same time provide value to advertisers looking to target a niche audience."
“We are very excited to be partnering with PODOMATIC. They have the world's largest community of independent podcasters and we are honored they have chosen us to be their exclusive advertising partner. We are looking forward to helping their clients find show sponsors,” added ADVERTISECAST Founder and CEO TREVR SMITHLIN.