Arizona State U., Broadcasters Team For Second Statewide TV/Radio Special On Drug Epidemic
December 6, 2016 at 6:19 AM (PT)
Radio and TV stations across ARIZONA will air another 30-minute public service special about the state's drug problems on JANUARY 10th. "HOOKED RX: FROM PRESCRIPTION TO ADDICTION," a half-hour special, will air on 30 broadcast TV stations and 97 radio stations across ARIZONA in English and Spanish at 6:30p (MT) on most stations.
The special is a followup to 2015's “HOOKED: TRACKING HEROIN’S HOLD ON ARIZONA” and focuses on the rise in prescription opoid abuse; it is being produced by students at ARIZONA STATE UNIV.'s WALTER CRONKITE SCHOOL OF JOURNALISM AND ARTS with distribution via members of the ARIZONA BROADCASTERS ASSOCIATION. As with the heroin special, a call center for viewers seeking help or information will be available during and after the show's airing.
ARIZONA BROADCASTERS ASSOCIATION Pres./CEO ART BROOKS said, “The No. 1 reason for this documentary is obvious. We’re trying to save and change lives. We really hope this report starts conversations within families and communities about the depth of this crisis.”
CRONKITE SCHOOL Dean CHRISTOPHER CALLAHAN said, “Through the first ‘HOOKED,’ we learned that the heroin crisis is the result of the abuse of prescription pain medications. This is a state and national health issue that has reached epidemic proportions.”