Slacker Radio Pacts To Use Triton Digital's a2x Programmatic System
December 7, 2016 at 6:52 PM (PT)
SLACKER RADIO has expanded its relationship with TRITON DIGITAL to use TRITON's a2x programmatic audio advertising exchange in the U.S. and CANADA.
“With expertise in audio and a robust ad tech stack, TRITON has been instrumental in helping us both develop our digital strategy and grow our advertising efforts,” said SLACKER VP of Analytics & Monetization ROBERT WILDE. “We are confident that the targeting and tracking capabilities of a2x will be incredibly valuable in driving higher ROI for our advertising and brand partners.”
“SLACKER is a valued partner, and we are pleased to continue to support their global advertising strategy by enabling their US and Canadian listening audiences to be accessed programmatically,” added TRITON President of Market Development JOHN ROSSO. “Targeting audiences by parameters including age, gender, geography, and device, as well as through the use of third party audience data is an incredibly powerful tool, that meaningfully improves the results for advertisers.”