Marketron Brings Real-Time Foot Traffic Attribution To Broadcasters
December 7, 2016 at 12:39 PM (PT)
MARKETRON has entered into a strategic partnership with CUEBIQ, a Location Intelligence Company, for use of its real-time foot traffic attribution offering, VISITQ REAL TIME, for advertising campaigns that MARKETRON is running for its media partners.
“With over 90% of retail transaction occurring offline in the physical world, advertisers are no longer accepting vanity metrics or digital proxies for offline visits” said MARKETRON SVP/Mobile Solutions MARTIN KRISTISETER. “The ability to truly understand the impact of the campaigns, from exposure to store visit, changes the way that marketers measure and optimize campaigns, delivering better performance and larger budgets.
“Location-based advertising is a powerful tool for our advertisers and stations. Through its VISITQ solution, MARKETRON enables us to measure the offline impact of our mobile advertising campaigns, small and large,” said ENTRAVISION EVP/Digital FRANKLIN RIOS. “We believe attribution will be a default for the majority of advertisers where they have an offline conversion event and we’re excited to be ahead of the curve”.