WWFW/Ft. Wayne To Rebrand As '103.9 Sunny FM'
December 8, 2016 at 5:08 AM (PT)
ADAMS RADIO GROUP AC WWFW (SOFT ROCK 103.9)/FORT WAYNE will rebrand starting DECEMBER 26th as “103.9 SUNNY FM.”
“We are simply changing our brand name to better match the playlist of the station”, said Dir./Programming ROB MACKENZIE. “We will continue to play an upbeat variety of songs from the 80s 'til Now, just with a fresh name for 2017!”
“103.9 will continue to be involved with the FORT WAYNE community and with our advertisers. Our personalities are excited to continue the partnerships we’ve created over the last several years, particularly around the Holiday’s. This is a great opportunity for us to re-brand this solid station”, said Market Manager CHRIS MONK.
Currently, 103.9 is “FORT WAYNE’s CHRISTMAS Music Station”, and known as “CHRISTMAS 103.9” for the holiday season. MACKENZIE says the station will continue that tradition next year of playing all CHRISTMAS music.