Elton John Introduces 'The Cut,' Global Competition To Create Music Videos To Three Of His His Biggest Hits
December 12, 2016 at 12:38 PM (PT)
In celebration of ELTON JOHN and BERNIE TAUPIN’s 50th anniversary of their songwriting partnership, ELTON and YOUTUBE are giving undiscovered creative talent from all over the world the chance to create official music videos for three iconic songs: “Rocket Man,” “Tiny Dancer,” and “Bennie And The Jets.” As these songs were released before the rise of the music video, this competition gives aspiring creators the rare opportunity to create visual accompaniments for them.
“ELTON JOHN: The Cut” will launch TODAY (DECEMBER 12th), with entries officially opening to the public on JANUARY 9th, 2017. Applicants can find contest details and advice on how to enter the competition at eltonjohn.com/thecut. Music video entries for each of the songs will feature different artistic elements -- submissions for “Rocket Man” will feature animation, “Tiny Dancer” will be live-action, and “Bennie And The Jets” will feature choreography.
Together with a panel of YOUTUBE creators and celebrated music and industry judges, ELTON JOHN and BERNIE TAUPIN will select three winners, and those winning entries will premiere on YOUTUBE in the SUMMER of 2017.
YOUTUBE’s support provides the applicants of the three winning submissions with the resources necessary to realize their vision, from funding production to use of the YOUTUBE SPACE facilities. The production of the final music videos will be supported by PULSE FILMS -- a world-class production studio and the talent behind BEYONCE’s EMMY-nominated “Lemonade” film. YOUTUBE will also award the prize fund of $10,000 to the winning creators to support future video-based creative projects.
Commented ELTON: “We’re excited to partner with YOUTUBE to bring together generations of artists and music lovers around a shared passion for storytelling. YOUTUBE is a rich tapestry of creativity, and I can’t wait to see how the breadth of talent from the dance, live-action and animation communities apply their vision to these cherished songs.”
Added YOUTUBE Global Head Artist Content & Services VIVIEN LEWIT: “This is a dream project that puts iconic music from a legendary artist in the hands of new creative talent, to reinvent these classic hits. We’re beyond thrilled to partner with ELTON JOHN and UNIVERSAL to enable this program and bring to life a new way for the passionate fan community on YOUTUBE to experience these songs that have inspired generations.”
Three YOUTUBE creators, each with experience in animation, choreography, and live-action, will be responsible for shortlisting a set amount of entries and presenting their choices to a panel of final judges, who will be revealed on JANUARY 9th.
KURT HUGO SCHNEIDER, a filmmaker and musician with over 7.8 million subscribers, states: “I’ve been sharing my interpretation of popular songs with the world for nearly a decade on YOUTUBE. I am so humbled to be part of this initiative and I can’t wait to see how Tiny Dancer is brought to life by filmmakers and music lovers alike.”
The competition closes on JANUARY 23rd and is open to anyone over 16, subject to local terms and conditions.