Rick Ross Announces Partnership With Rich Hair Care
December 13, 2016 at 12:08 PM (PT)
Rapper entrepreneur RICK ROSS is partnering with luxury hair care line RICH HAIR CARE. ROSS has coined the term "Rich" as the title of one of his most successful mixtapes "Rich Forever," his INSTAGRAM handle (@richforever) and will now use the word to help further develop the hair care brand. ROSS just announced his debut album for EPIC RECORDS, "Rather You Than Me" as well as his investment in CHECKERS/RALLY'S burger restaurants.
Last night, ROSS held an event titled “Beauty & Belaire” in ATLANTA to make the special announcement at his 235-acre home, with cocktails courtesy of his sIgnature champagne BELAIRE ROSE.
RICH HAIR CARE CEO INDRED LOHMUS commented: "We are extremely excited to partner up with such an icon as RICK ROSS. He’s a master of blurring the lines between commercial and entertainment worlds, not to mention his ability to generate a brand halo."
Added ROSS: "This is an amazing new venture for me, and one that I am most excited about. Beauty and hair care are both huge markets. I appreciate and understand quality products, especially when those products are used to enhance your overall personal health and appearance. Being a supporter of men's grooming and healthy facial hair in specific, I was more than pleasantly surprised with RICH HAIR CARE products and had personally used them before this partnership. I am excited to build a global network around this new venture, continue the entrepreneurial conversations and offer additional exposure to an incredible brand."