ASCAP And Nielsen Sign New Strategic Data Agreement
December 19, 2016 at 11:12 AM (PT)
ASCAP and NIELSEN have entered into a new long-term data agreement. As part of the agreement, NIELSEN will provide ASCAP with expanded U.S. radio airplay data along with metadata and unique identifiers for recordings.
ASCAP also intends to utilize a wide range of NIELSEN measurement tools and insights to create reporting capabilities and services that will be developed by ASCAP’s recently formed Digital Product & Data Team. These offerings will be made available to ASCAP members through ASCAP’s re-launched Member Access portal.
“ASCAP has been pursuing a strategy of remaining flexible and nimble by pursuing partnerships with best-in-class service providers” said ASCAP CEO ELIZABETH MATTHEWS. “As the market-leader in consumer, music and audio measurement, NIELSEN’s data will bring additional frequency and breadth to ASCAP’s reporting, enabling ASCAP’s members to have a 360-degree view of the performance landscape for their music, while enabling faster and more accurate reporting and tracking across all platforms. This deal also sets the stage for us to provide our members with new business intelligence tools with predictive analytics components.”
“NIELSEN is excited to work with ASCAP to provide its songwriter and publisher members with more efficient and effective business tools,” said NIELSEN ENTERTAINMENT Pres. HOWARD APPELBAUM. “This agreement brings together two world-class organizations that excel at using data to increase transparency within the music sector, including music creators."