NABOB Announces Second Annual Media Sales Institute
December 21, 2016 at 9:26 AM (PT)
The NATIONAL ASSOCIATION OF BLACK OWNED BROADCASTERS TELECOMMUNICATIONS EDUCATION AND MANAGEMENT FOUNDATION and PERSONAL SELLING PRINCIPLES has announced its second annual MEDIA SALES INSTITUTE (MSI) at the ATLANTA UNIVERSITY CENTER, MARCH 6th through 16th. The AUC partners include CLARK ATLANTA UNIVERSITY, MOREHOUSE and SPELMAN COLLEGES. The MOREHOUSE COLLEGE MARKETING DEPARTMENT will host the institute and funding for the initiative will be provided by the NABOB FOUNDATION and its sponsors.
The NABOB MEDIA SALES INSTITUTE at the AUC is an intensive 10 day media sales training program developed by PSP. It is the first MSI to recruit “career changers” (individuals who have been in the work force five-10 years), “military personnel” (post-9/11), and “recent college graduates” who are interested in pursuing careers in media sales. The inaugural MSI was developed in 1999 by PSP at HOWARD UNIVESITY and launched in 2000. For more information visit www.themsi.net.
Commented NABOB President JAMES WINSTON: “The MEDIA SALES INSTITUTE is a very effective program for identifying and developing talented media sales professionals. Since 2006, The NABOB FOUNDATION has partnered with the MSI program and is proud to continue its support with the expansion of the MSI to the AUC. We are confident that the program will produce many of the future leaders and station owners in our industry.”
Added PSI principal JEFFREY MYERS: “Since developing the MEDIA SALES INSTITUTE program in 1999, it has provided a gateway for hundreds of diverse and talented individuals, into media sales, The program brings together the broadcast industry, media/digital companies and sales candidates making it a win-win for all. I am very excited to be a part of such a dynamic and rewarding program for the media industry.”
MOREHOUSE COLLEGE MARKETING PROGRAM Director DR. CASSANDRA WELLS stated: “We are excited about hosting the NABOB MEDIA SALES INSTITUTE for the second year! 2016 was an excellent inaugural year and we are planning for 2017 to be even bigger and better as we build on what we learned from our inaugural year. Thank you NABOB, for allowing us to participate in this great opportunity to help others make positive change in their lives!”