Nielsen To Increase PPM Sample Size By 10% Across 48 Radio Metro Areas
December 21, 2016 at 10:51 AM (PT)
NIELSEN will increase in the panel in 48 Portable People Meter (PPM) markets. NIELSEN will boost the effective sample size of the panel by 10% across all markets and demographics starting mid-2017. It's the latest move in the wake of issues with the DECEMBER PPM survey, resulting in the MEDIA RATINGS COUNCIL pulling accreditation from NIELSEN's PPM data.
NIELSEN's new PPM panel will have more than 80,000 installed meters. The company touts this, "means that on an average day over 65,000 panelists will contribute to the ratings. The increase represents more than 6,000 additional panelists on a daily basis across the aggregate of PPM markets. The sample increase will be distributed proportionally across all demographics."
“An increase in the PPM sample size is the number one priority for our clients,” said NIELSEN AUDIO Managing Director BRAD KELLY. “With this investment, NIELSEN is doubling down on its commitment to the radio industry and addressing the needs of our clients. We are thrilled to rollout this enhancement that will continue to build a stronger radio advertising marketplace.”
“Larger sample sizes are important due to the continuing fragmentation of audiences and the need for more granular analysis of the data. This expansion will be an important step forward in the accuracy and quality of our audio estimates,” said NIELSEN Pres./Product Leadership MEGAN CLARKEN. “Increasing the size of our PPM panel will allow our clients to continue to share their story with confidence and in a way that resonates with advertisers.”