WMRC/Milford, MA, Launches New FM Frequency, My FM 101.3
December 22, 2016 at 3:58 AM (PT)
FIRST CLASS RADIO AC WMRC/MILFORD, MA, will launch a new FM radio station, "MY FM 101.3," in early JANUARY. The FM frequency will provide a stronger signal, larger coverage area, and will remain at full power throughout the evening and overnight. The multi-media company will be re-branded as MY FM MEDIA, which will include the WMRC programming website myfm1013.com, the marketing website MyFMMedia.com and mobile device app MYFM 101.3 LIVE for streaming .
Commented FIRST CLASS RADIO President TOM McAULIFFE II, “Traditional radio is as strong as ever with a weekly reach of 93%, and with these new media platforms, we can inform, engage, and entertain more people than ever before, more often than ever before and in more ways than ever before. We understand that people expect to access what they want, where they want, when they want it. The new FM radio station and mobile device app allow us to continue to serve our region in today’s rapidly changing world.”
Added McCAULIFFE II, “We recognize the responsibility and embrace the opportunity we have as a local broadcaster, and we’re grateful to leverage the power of localism to make a difference in the communities we serve. Our new FM signal will only enhance this effort."