MelodyVR And Warner Music Sign Virtual Reality Deal
December 22, 2016 at 6:09 AM (PT)
MELODYVR and WARNER MUSIC GROUP (WMG) have entered into a worldwide partnership for virtual reality (VR) content creation. With the VR sector growing at an exponential rate, this global deal will see MELODYVR and WMG release hundreds of virtual reality experiences featuring artists from the company’s roster.
The VR content production and distribution framework will see both recorded and live immersive experiences released via MELODY’s VR Music Platform.
MELODYVR Co-Founder/CEO ANTHONY MATCHETT said, “We’re incredibly pleased to be working with WMG to create revolutionary content. MELODYVR was founded with the vison of providing music fans with a new and immersive way of engaging with the artists that they love. Whether we’re providing a fan with access to an exclusive one-on-one performance or a VR live-stream of a sold out concert, I’m pleased that our vision is also shared by WARNER MUSIC. I believe that our recent licensing agreement cements WMG’s commitment to virtual reality as well as their dedication to supporting new technologies. We look forward to working even more closely with Warner Music artists over the coming years and to creating even more compelling experiences for their fans.”
WMG Chief Digital Officer & EVP/Business Development OLE OBERMANN said, “WARNER MUSIC GROUP is constantly exploring new avenues for connecting our artists with their audiences, and virtual reality presents tremendous, forward-thinking possibilities for heightened musical experiences and new forms of storytelling. MELODYVR is a trailblazer of its industry, and passionate about what it does, and we can’t wait to show fans what we’re able to create together.”