iHeartRadio Teams Up With Atom Tickets For 'Free Movie Friday'
December 23, 2016 at 9:08 AM (PT)
iHEARTMEDIA and mobile platform ATOM TICKETS announced a national campaign FREE MOVIE FRIDAY, kicking off TODAY, offering thousands of free movie tickets every FRIDAY for an entire year across iHEARTMEDIA's radio stations and digital platforms. This partnership will treat movie fans through more than 500 radio stations in over 100 markets across the country.
ATOM TICKETS' collaboration with iHEARTMEDIA will allow ATOM to access the largest national reach of any radio or television outlet to expand its presence and provide listeners with movie perks. The campaign will feature both on-air and social promotions that inform listeners about FREE MOVIE FRIDAY and the ATOM TICKETS platform. Listeners will have the opportunity to win a free pair of tickets to a movie of their choice at any theater that is partnered with ATOM, including: REGAL CINEMAS, AMC THEATRES, STUDIO MOVIE GRILL, KERASOTES THEATRES, IMAGINE ENTERTAINMENT and ARCLIGHT CINEMAS across the country.
Said ATOM TICKETS Executive Chairman/Co-Founder MATTHEW BAKAL: "We're beyond excited to team up with iHEARTMEDIA, With their dedicated listeners and unparalleled reach, they're the ideal partner to introduce ATOM TICKETS to a wider audience of movie fans across the nation. We're happy to offer those fans the chance to see a movie on us."
Added IHEARTMEDIA WEST President GREG ASHLOCK: "We're always looking for creative ways to engage and reward our listeners with products and services that are most relevant to them. Partnering with ATOM TICKETS does just that and enhances the excitement and social aspect of going to the movies."