Coleman Compares 'MOViN' To Other Rhythmic ACs
October 25, 2006 at 11:21 AM (PT)
The Rhythmic AC-formatted radio stations that have been launched this year are very similar with one another in terms of their music approaches, according to a new report released today by COLEMAN. The report, "An Early Peek At Rhythmic AC," features a music monitor analysis of 12 Rhythmic AC stations, 10 of which were introduced after the launch of KQMV/SEATTLE's "MOViN" format on MAY 1, 2006. Included in the report is a detailed comparison of six stations using the "MOViN" brand licensed from industry consultant ALAN BURNS & ASSOCIATES and four Rhythmic ACs owned by CLEAR CHANNEL.
"Our analysis shows that most of the Rhythmic AC stations are taking similar approaches in terms of tempo and in terms of the genres they emphasize in their music mixes," commented COLEMAN VP GREG DUNKIN, who authored the report. "The biggest differences we see are generally in terms of music era, with the MOViN stations taking a more contemporary approach than the CLEAR CHANNEL stations."
In fact, one of the findings was that "contemporary rhythmic pop" was most played on MOViN and that disco was far more prevalent in the CLEAR CHANNEL model.
COLEMAN Pres. JON COLEMAN said, "With so many stations adopting this format in such a short period of time, we felt our clients -- some of whom offer this format and some of whom compete with it -- would benefit from deeper insights into the music approaches these new stations are taking. We look forward to following up this early look at the format with more detailed analyses in the future."
The entire report is available for free at www.colemaninsights.com/October2006.htm.