BEN Group Appoints Tamra Knepfer SVP Greenlight
January 10, 2017 at 1:12 PM (PT)
BRANDED ENTERTAINMENT (BEN) GROUP, which connects global brands to consumers through popular entertainment, has appointed TAMRA KNEPFER to SVP GREENLIGHT, a division of BEN GROUP and the global leader in rights representation and music clearances. GREENLIGHT represents icons like ALBERT EINSTEIN, STEVE McQUEEN, MARILYN MONROE, BUZZ ALDRIN, MARVIN GAYE, SOPHIA LOREN and MARTIN LUTHER KING JR.
In this role, KNEPFER will lead all facets of the GREENLIGHT business, with specific attention to growing the merchandise licensing business, as well as working with global brands, advertising agencies and other content creators for their iconic rights and music clearance needs.
KNEPFER brings over 20 years of experience in consumer product licensing, marketing and business development. Prior to joining BEN, she ran a licensing and marketing agency, TK BRAND GROUP, and co-launched KNOCKOUT LICENSING, an agency for high-profile properties and winner of multiple LIMA INTERNATIONAL LICENSING AWARDS.
KNEPFER’s licensing career began at THE WALT DISNEY COMPANY, where she managed marketing and licensing programs for the DISNEY CONSUMER PRODUCTS group. KNEPFER then held various senior-level roles with other major licensors including SESAME WORKSHIP, AMERICAN GREETINGS, RODALE and CHORION.
KNEPFER will be based in NEW YORK and report into BEN GROUP EVP Product And Marketing GREG ISAACS.
Commented ISAACS: “GREENLIGHT is fortunate to represent some of the most iconic names in history and we are thrilled to have TAMRA join the BEN GROUP team. We look forward to fully optimizing the potential of the icons we represent and accelerating growth of the GREENLIGHT business.”