Christmas Music:The Gift That Keeps On Giving - To AC
January 31, 2017 at 3:13 PM (PT)
The just-released 2016 Holiday PPM results told a familiar story according to NIELSEN, in its annual INSIGHTS report analyzing the survey period which took place between THURSDAY, DECEMBER 1st and WEDNESDAY, JANUARY 4th. According to NIELSEN, “The seasonal impact of the all-CHRISTMAS format followed historical trends and the News/Talk format closed the book on a banner year.”
The AC format, which flips to all-CHRISTMAS more than any other format, ended the year with a 12.8% share among all listeners 6+, leading the way among all formats. What’s more, says NIELSEN, “The 2016 holiday survey results are on par with nearly every other comparable survey year.”
The shift in audience share from NOVEMBER to the Holiday period is also consistent, with shares of AC formats growing substantially, while Top 40, Regional MEXICAN declining slightly. Country radio suffers most – down an average of 14% in the past five years, and off 12% in 2016 between November to Holiday.
News/Talk outlets continued a strong year, thanks to a noteworthy and history-making Presidential race. According to NIELSEN, “the holiday book was one of the strongest ever recorded for News/Talk, post our historic election.”