Ticketmaster Names David Marcus EVP/Head Of Music

David Marcus

TICKETMASTER has named DAVID MARCUS EVP/Head of Music, to oversee a newly formed division in NORTH AMERICA. Under MARCUS, all music duties will be integrated into a single music division, including OnTour, the artist services operation; the Venues & Promoters ticketing segment; and TicketWeb, a ticketing platform designed exclusively for the club space.

MARCUS' new post and the company restructure signals a sustained focus on bringing products to market developed specifically for the live music industry and artist community. The new music division is built to comprehensively support the entire range of needs within the music vertical, from iconic clubs to large stadium tours. In addition to ticketing services, the group will also provide pricing, analytics, marketing and identity products and services at every stage.

“This new division will better position TICKETMASTER to leverage our unique assets against the specific needs of the music ecosystem," TICKETMASTER NORTH AMERICA Pres. JARED SMITH said. "We’re building a team here that can help an artist and the first set of clubs they play in, and grow with them all the way to theaters, arenas and stadiums. We believe DAVID’s successful history of working with artists, fans, and technology gives him the ability to guide our investments to ensure we provide the most comprehensive solutions for all the various players in the live music lifecycle.”

"I couldn't be more excited to rejoin TICKETMASTER. I've spent my entire career developing products and businesses that connect fans more closely with the artists they love, and I’m passionate about the opportunity to continue that work here,” MARCUS said. “We’re going to redefine the ticket buying experience in a way that makes it more rewarding to be a fan, helps artists build bigger and more dynamic touring careers, and ensures that our client venues and promoters have cutting edge tools and technology to generate outsized returns on their live events."

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