UTA Adds Toni Wallace As Head Of Music Brand Partnerships
February 6, 2017 at 2:34 PM (PT)
UTA has tapped branding expert TONI WALLACE to join its BEVERLY HILLS, CA, office as head of Music Brand Partnerships. WALLACE spent the last 12 years in entertainment and technology marketing, and creating innovative partnerships for musicians and FORTUNE 500 brands. In her new role at UTA, WALLACE will work closely with the agency’s commercial and marketing departments to harness the creative power of UTA’s talent roster to create new business opportunities for agency-represented artists in the brand world.
UTA Music Leadership Team head JBEAU LEWIS commented: “TONI is an incredible addition to our team. Her depth of relationships, diverse experience and unique perspective position her perfectly to help advance our clients' ambitions. She will create amazing opportunities for our clients, not only in music but throughout our business.”
Added WALLACE: “I couldn’t be more excited to be joining UTA. The intersection of music, branding, and technology has never been stronger and with the addition of music brand partnerships, UTA is uniquely positioned to deliver all of the agency’s resources to cultivate holistic, long-term relationships between artists and brands. I look forward to continuing to grow our artist’s careers through innovative nontraditional sales and marketing partnerships.”
WALLACE comes to UTA following a successful tenure of running WEST COAST brand partnerships at COLUMBIA RECORDS, where she worked with PHARRELL WILLIAMS, JOHN LEGEND, JACK WHITE, BARBRA STREISAND, SNOOP DOGG, RACHEL PLATTEN and LEON BRIDGES. among others. She was also responsible for one of the first virtual reality and augmented reality partnerships in music.
Prior to that, WALLACE was employed at MICROSOFT, where she worked with brands including XBOX, WINDOWS and WINDOWS MOBILE. She was also one of the leads responsible for launching MICROSOFT’s first global partner program. Throughout her career, Wallace has worked with music leaders WARNER MUSIC GROUP, BILLBOARD, C3 PRESENTS, SXSW and BEATS BY DR. DRE.