Grammy Exposure Leads To Spotify Spikes

Spotify

Last night’s GRAMMY AWARDS didn't just rack up impressive viewing numbers and social media activity, it led to a boost in SPOTIFY streams for a number of artists who performed on the show.

Top winners include:

ARTISTS

STAX veteran WILLIAM BELL, winner of Best Americana Album, who performed his "Born Under A Bad Sign" with GARY CLARK, JR. saw his streams increase by 680%.

CYNTHIA ERIVO, who performed "God Only Knows" with JOHN LEGEND, also saw a rise of 680%.

STURGILL SIMPSON, Best Country Album winner who performed "All Around You" on the telecast, was up 346%.

THE TIME's MORRIS DAY, who performed a PRINCE tribute with BRUNO MARS and JIMMY JAM, was up 344%.

CHANCE THE RAPPER, three-time winner, who performed "How Great" and "All We Got" with KIRK FRANKLIN was up 206%.

TRACKS

MAREN MORRIS, a winner for Best Country Solo Performance, who performed "Once" with ALICIA KEYS, was up 2884%.

WILLIAM BELL's "Born Under A Bad Sign" was up 4950%.

GEORGE MICHAEL's "Fastlove, Pt. 1," performed by ADELE was up 1266%.

STURGILL SIMPSON's "All Around You," up 742%.

BEE GEES' "Tragedy," performed by TORI KELLY, up 467%.

CHANCE THE RAPPER's "How Great," up 461%

KEITH URBAN/CARRIE UNDERWOOD's "The Fighter," up 461%.

A TRIBE CALLED QUEST's "We The People," up 441%.

NEIL DIAMOND's "Sweet Caroline" performed as part of JAMES CORDEN's "Carpool Karaoke," with DIAMOND, JENNIFER LOPEZ,TIM McGRAW, KEITH URBAN, JOHN LEGEND, JASON DeRULO, FAITH HILL, RYAN TEDDER and BLUE IVY CARTER, up 130%.

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