Lentini Leaves Universal/Motown, Opens Get Smart Entertainment
October 30, 2006 at 1:08 PM (PT)
UNIVERSAL/MOTOWN CHICAGO-based promotion veteran VICTOR LENTINI has left the label after a decade with UNIVERSAL RECORDS to open his new company, GET SMART ENTERTAINMENT. His new firm will be focusing on advertising and marketing for web and TV. Another division is focused on writing for film, TV and radio.
LENTINI told ALL ACCESS, "The reason why we are called 'Entertainment' is we believe good advertising is good art and entertainment. Consumers don't want to be blitzed and sold. Well, blitzed, maybe."
Reach VICTOR at GET SMART ENTERTAINMENT, 6348 N. Milwaukee Ave., Suite 393, CHICAGO, IL 60646, or call him at (773) 763-6363, GetSmart@victorlentini.com or eventually GetSmartEntertainment.com. For now, hit his site at www.victorlentini.com.