Spotify's SXSW Hub To Enhance Music Discovery With Playlists

Spotify At SXSW

SPOTIFY is teaming up with SXSW MUSIC FESTIVAL to bring the music of the festival to people all over the world. Starting today, users can access SXSW genre-specific curated playlists on the SPOTIFY SXSW 2017 hub in Browse on desktop and mobile. Fans can also access the SXSW genre-curated playlists within the SXSW GO APP. 

SPOTIFY has integrated with the SXSW GO APP to help users discover and explore over 2,200 artists performing at this year's event. Accessible through “DISCOVER” in the SXSW GO app, the integration will include SPOTIFY genre-specific curated playlists as well as curated recommendations for each day of the festival. PREMIUM and FREE SPOTIFY users can also use the SXSW GO APP to generate a custom playlist of SXSW performing artists based on their SPOTIFY listening habits. 

Here’s what you can explore on www.spotify.com/SXSW and within SXSW GO:

Ten original SXSW genre-specific playlists curated by SPOTIFY and updated throughout the festival, including:

• LOST IN AUSTIN: SXSW country music and artists. 
• SXSW HIP-HOP NEXT: Hip-hop's next generation takes over  
• THE RHYTHM: R&B and the rhythm of SXSW 2017 
• SXSW DJ: Electronic artists  
• SXSW ROCKS: 
• AUSTIN POPS:
• SXSW LATIN
• ROOTS RISING: From acoustic and AMERICANA to singer/songwriter and roots rock. 
• SXSW BEST INDIE: The guide to all the best indie acts playing SXSW 2017. 
• SXSW FRESH: Fresh finds playing SXSW 2017.

A daily curated playlist meant to serve as a guide to each day’s performing artists will be available starting MARCH 13th, the first day of SXSW.

A new original podcast entitled UNPACKED, bringing together the biggest curators and tastemakers, including bands, filmmakers, producers, musicians, app developers, chefs, comedians and more. will be accessible on the SPOTIFY SXSW 2017 hub and “PODCASTS” section of Browse on mobile.

SPOTIFY VP Content/Global Head Of Shows And Editorial NICK HOLMSTEN commented: “The SXSW MUSIC FESTIVAL is at the forefront of music discovery where thousands of artists from around the world, from different genres and countries are met by music fans looking to experience and connect with these performers. As a platform for music discovery, SPOTIFY is in a unique position to help open up this unmatched experience to music fans around the globe. We’re taking a new approach this year by curating content that is unique to SXSW and allowing SPOTIFY fans everywhere to explore the music coming out of the festival. We hope to expand the magical aspect of discovery that occurs so often at SXSW, connecting artists and fans well beyond the confines of AUSTIN.”

In addition, SPOTIFY has found the most passionate fans of a handful of SXSW-performing artists and will help connect them with the artists they love throughout the week. Superfans will have the chance to attend private recordings of SPOTIFY SESSIONS from their favorite artists. Additionally, superfans will receive special access to parties and performances at select venues around AUSTIN, featuring artists such as THE BLACK ANGELS, JIDENNA and NONAME. 

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