CD Baby Offers Acquisition Show.Co New Music Marketing Services To Users For Free

CD Baby

CD BABY is integrating the music marketing services of its latest acquisition, SHOW.CO into its artist dashboard. This will give its community of musicians and labels access to promotional tools that can bolster their popularity on streaming services and engage larger social media followings.

CD BABY VP Marketing KEVIN BREUNER pointed out, “SHOW.CO has become a key marketing tool for major label artists, so we know CD BABY artists are going to be excited about free access to this service. It’s designed to let artists and labels leverage just one piece of content on SHOW.CO to drive specific actions from fans.”

SHOW.CO can launch numerous campaigns intended to drive audience growth and list-building, promote new music and videos, among other tasks. These calls-to-action can include subscribing to a YOUTUBE channel, engaging in a contest, or following on TWITTER or SPOTIFY. Artists also have the opportunity to trade music singles for a fan’s email address. Once the fan submits their email address, their city and country are also automatically collected, providing valuable information for marketing efforts such as tour promotion.

Added BREUNER: “SHOW.CO provides an amazing direct-connect for our artists and their fans. Indie musicians can not only build their email lists, but also track what platforms their fans are using to consume their music, thus guiding the artist on what music streaming and video services to focus on.”

Since SHOW.CO's acquisition by CD BABY, 650,000 artists will be able use the service to share content and collect data. SHOW.CO’s marketing services cost up to $119 per month, but they are free for CD BABY members.

Concluded BREUNER, “More than 6,000 labels and artists have already used SHOW.COs services, so we know it works. We are really proud to offer this to our artists as a part of their already comprehensive toolbox.”

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