WMG U.K. Launches Artists To Watch Records For Streaming Successes

Warner Music U.K.

WARNER MUSIC GROUP U.K. has launched a new imprint, ARTISTS TO WATCH RECORDS, that will try to identify singles with the potential to become global streaming hits. The label already has its first success. 

Overseen by WARNER MUSIC VP/Global Playlists Strategy & Curation KIERON DONOGHUE, the new "streaming first" label will place artists on the U.K. label. The imprint is already enjoying success with MARC's "Show You The Light," with more than 12 million SPOTIFY streams. 

Stated DONOGHUE, "ARTISTS TO WATCH will use algorithms that we’ve developed to make sure we’re early to tracks that are starting to heat up. We can then support artists with marketing and through our wide range of global playlists to help the songs get lots of attention."

MARC’s second single, "Dreams," is set to be released this FRIDAY, MARCH 24th. 

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