Saga To Protect "Everything That Rocks" Slogan
October 14, 2005 at 6:44 AM (PT)
SAGA COMMUNICATIONS Exec. VP STEVE GOLDSTEIN tells ALL ACCESS that in a world where few things are original, the company intends to protect the phrase "Everything That Rocks" which came to light with the debut of WHQG (THE HOG)/MILWAUKEE back in mid-AUGUST.
GOLDSTEIN reports favorable response from stations in other markets who've picked up on it. SAGA is currently licensing this phrase to GREATER MEDIA, ENTERCOM, and JOURNAL in specific markets. And, other licensing deals are pending. Wanna ust the phrase "Everything That Rocks"? Reach out to SAGA/MILWAUKEE President/GM TOM JOERRES at (414) 978-9000, or email him at email@example.com.