Microsoft Zune In Stores Today
November 14, 2006 at 5:59 AM (PT)
MICROSOFT's ZUNE media player lands in stores TODAY as competition for APPLE's popular iPOD.
Celebrating the U.S. launch, MICROSOFT has worked with a number of artists to stage free concerts in public parks and plazas in urban centers across the country.
In SEATTLE yesterday, MICROSOFT's BILL GATES outlined the ZUNE vision to create new ways for people to connect, discover and share music and entertainment experiences. He was joined onstage by KEXP/SEATTLE morning host JOHN RICHARDS to showcase the new ZUNE-TO-ZUNE wireless sharing feature. RICHARDS wirelessly sent the inaugural song to GATES, who then surprised the crowd by giving away his ZUNE device to a member of the audience.
Zune is all about changing the game to make music more social
"We wanted to bring ZUNE to life with a celebration of live music, shared between artists and fans across the country, and really make today all about embracing the social aspect of music," said MICROSOFT VP/Entertainment Business BRYAN LEE. "ZUNE is all about changing the game to make music more social, and at launch we are just scratching the surface of how wireless technology is going to enable social interaction in the future."