Corus Launches Two-Minute Stopsets On Major-Market FMs
November 14, 2006 at 3:22 PM (PT)
Following the lead of CLEAR CHANNEL's "Less Is More," CANADA's CORUS RADIO has launched a new initiative to ensure that stopsets on 15 of its stations in eight markets are only two minutes long and comprise only four 30-second spots. The initiative began as a six-month pilot program in CALGARY in late 2005, and CORUS says both clients and listeners responded positively.
"CORUS continues to take a leadership position in innovating the Canadian radio industry for the evolving media landscape," CORUS RADIO Pres. JOHN HAYES said. "Instituting two-minute stopsets across the board on our major-market FMs creates a win-win situation for our listeners and our advertisers. By improving the listener experience, we're reducing channel surfing and listeners are getting more of what they tune in for. As a result, we're offering clients more value for their paid spots."
Two-minute stopsets are now running on stations in CALGARY, VANCOUVER, EDMONTON, WINNIPEG, LONDON/WOODSTOCK, HAMILTON, TORONTO and MONTREAL.