Forbes: 'Come Back, Mr. DJ'
November 27, 2006 at 10:56 AM (PT)
A recent article on FORBES.COM laments the dwindling of radio's local talent pool. "Times are tough for traditional live local disc jockeys, as satellite, online radio, pre-recorded voicetracking and syndication across markets have taken huge chunks of their audiences, especially among younger adults," the article reads. "Veterans struggle to hang on, while aspirants struggle with fewer openings and lower pay."
But the story points out that a return to developing local talent is on the horizon because radio's efforts to cut costs have failed. As HEAR 2.0 Pres. MARK RAMSEY tells FORBES, "The stuff between the records is what's key -- it's what separates radio from iPODS."
Veterans struggle to hang on, while aspirants struggle with fewer openings and lower pay.
Check out the article here.