HD Radio Alliance Sets 2007 Ad Campaign
December 1, 2006 at 5:55 AM (PT)
THE HD DIGITAL RADIO ALLIANCE is set to announce on MONDAY (12/4) it will drop more than $250 million in 2007 on a new advertising campaign to tout both the new content and new hardware coming on the market. All the major broadcast companies are on board with HD RADIO.
"The radio industry is in a whole new place today on the ALLIANCE's one-year anniversary," said HDRA CEO PETER FERRARA. "We have driven a wave of progress on digital radio supported by a wealth of new content and features, as well as new HD radio receivers, an explosion in retail availability, and new automotive partners and devices that are turning the in-car environment digital."
"The speed of this rollout is nothing short of phenomenal," said CLEAR CHANNEL CEO MARK MAYS. "We've gone from having zero receivers on store shelves a year ago to having a full range of models today, in both performance and price. We've gone from having a scant 89 HD2 broadcasts a year ago to an astonishing 500-plus today, with an influx of fresh and innovative content."
"HD is not just the future of radio -- it's the present," said CBS RADIO Chairman/CEO JOEL HOLLANDER. "It's a critical element of the forward strategy for CBS RADIO and our other partners, and the success thus far has been phenomenal."
Catch up all all the HD happenings at www.hdradio.com.