MOViN Invades Syracuse
December 7, 2006 at 6:07 AM (PT)
CRAM COMMUNICATIONS’ WOLF& WWLF/SYRACUSE became the latest stations to adopt the MOViN Rhythmic AC format. The format debuts on two new signals, and the stations will be known as MOViN 100.3 and 96.5, becoming the tenth outlet to adopt the MOViN format in the last seven months. RADIO DISNEY remains on the company's three AM signals in the market.
"This is an exciting new format that is making an impact in markets such as SEATTLE, LOS ANGELES, DALLAS, and SAN FRANCISCO," said GM SAM FURCO. "The numbers for the SEATTLE book were very impressive in the 18-49 and 25-49 demos. It’s a well-researched, tested, and tightly programmed format that serves a previously underserved market. I have every confidence this format will be a hit in the SYRACUSE market."