K-Hits/Houston Gets New Calls
December 13, 2006 at 8:27 AM (PT)
New PD, new call letters: after announcing ED SCARBOROUGH as its new PD earlier int he week, COX RADIO Classic Hits KLDE (K-HITS)/HOUSTON changes its calls to the more slogan-appropriate KHTC. The change is effective THURSDAY (12/14).
"As 107.5 THE NEW K-HITS evolved from its Oldies format to its new Classic Hits format, we realized KLDE was inconsistent with our new brand," said cluster VP/GM MARK KRIESCHEN. "We believe the station’s new call letters, KHTC, better represent our new format and further brand our station for our listeners and advertisers."