RADAR 91: ABC Daytime Direction Net Tops 12+
December 18, 2006 at 8:35 AM (PT)
ARBITRON has released its RADAR 91 reports covering SEPTEMBER 22, 2005 through SEPTEMBER 20, 2006, and ABC DAYTIME DIRECTION NETWORK is atop the 12+ rankings with a 2.8 average rating, followed in the top 10 by JONES MEDIAAMERICA TWC RADIO NETWORK, DIAL GLOBAL COMPLETE FM NETWORK, ABC PRIME ACCESS, WESTWOOD WON I, ABC MORNING NEWS, DIAL GLOBAL CONTEMPORARY, WESTWOOD ONE WON III, PREMIERE EMERALD PLUS, and PREMIERE MEDIABASE.
In addition, the figures show 74% of American consumers aged 12+ heard one or more network radio commercials in the course of a week; the commercials also reached 74% of persons 18+, 73% of persons 35+, 76% of persons 18-49, and 76% of persons 25-54.
The survey represents a sample size increase from 112,000 to 118,000 diarykeepers.