Belzer Joins Hot 97 As GSM
December 21, 2006 at 5:35 AM (PT)
EMMIS Top 40/Rhythmic WQHT (HOT 97)/NEW YORK appoints TONY BELZER GSM for the station.
Dir./Sales ALEX CAMERON commented, "The recruitment process for this position has been a long and intense search for the right personality. The demands of a GSM today especially, for a property like HOT 97 require a deep understanding of both media and engagement marketing. HOT 97 is not simply a radio station, it is truly a lifestyle portal with customizable assets. The sales philosophy and mission of EMMIS/NY moving forward is to lead the radio sales industry in accountability and innovation on behalf of our clients. It also means recruiting highly talented individuals with a different perspective on how to employ radio rather than recycling past leaders that have not evolved their thinking. TONY BELZER offers an advantage having had a successful career with ARBITRON and understanding what PPM will mean for us and how we will handle the transition effectively."
Added BELZER, "I am excited to be a part of a new era for EMMIS. In so many ways Hip Hop defines pop culture in NYC, in AMERICA and around the globe today. With PPM soon to be a reality in NYC and the plans EMMIS has for HOT 97 I truly believe the next few years will be some of most exciting days those of us in radio marketing have seen in quite some time. To be chosen as an addition to this world-class team as we lead the marketing of a world recognized brand as powerful as HOTt 97 is, without question, a highlight of my career."