O'Connell To Air On BSkyB Network
December 21, 2006 at 6:01 AM (PT)
UK broadcast network BSKYB has signed a year-long sponsorship deal with VIRGIN RADIO for "THE CHRISTIAN O'CONNELL BREAKFAST SHOW". The deal, which commences on JANUARY 22, will support SKY's drive to promote its SKY+, SKY HD and SKY BROADBAND services to customers across the UK.
CHARLIE PONSONBY, Marketing Dir.for SKY, said, "In 2007, SKY will step up its challenge to traditional telecommunications and cable companies by highlighting the quality, choice and value in our growing product range. SKY and VIRGIN RADIO have had a great relationship for over a decade and this sponsorship is a fantastic opportunity to reach an important audience."