Anderson Launches Show, Web Network For Phoenix' East Valley
December 28, 2006 at 12:04 PM (PT)
Veteran talker SCOTT ANDERSON gets back into the game with a new show focusing on PHOENIX' EAST VALLEY area on SANDUSKY Oldies KAZG-A/PHOENIX. The show, airing 3-5p (MT) weekdays starting JANUARY 8, will form the basis of "THE EAST VALLEY RADIO NETWORK," which will webcast around the clock at eastvalleyradionetwork.com with talk and information for the EAST VALLEY's 1.2 million residents. ANDERSON, who is CEO of the programming venture, was most recently heard in middays at Talk KLIF-A/DALLAS.
"This is not going to be the typical political caller-driven show," ANDERSON promises. "That has become a terrible trap for talk radio, because you’re only as good as your callers, and frankly, about 3 in ten have an original take on any subject. I’d rather call out and talk to people who have a real story to tell.
"If it doesn’t affect the EAST VALLEY," adds the host, "we won’t talk about it. This is the first radio network created to address not a demographic or psychographic group, but a geographic area within a major market."