Liz Pokora-Sadowsky Joins Critical Mass
January 4, 2007 at 10:42 AM (PT)
CRITICAL MASS MEDIA announced that the company will broadly offer personal marketing and research products to the entire media industry. Having provided research and marketing services to the radio industry since 1981, the company is reaching beyond radio stations with new products and services beneficial to other media including television and Internet, as well as record labels. To help lead the marketing effort beyond radio, CRITICAL MASS MEDIA recently hired LIZ POKORA-SADOWSKY as its new EVP/Marketing.
She will be responsible for all external marketing and new business development, focusing on expanding already strong client relationships and on developing new ones, based in NEW YORK.
Said POKORA-SADOWSKY, "CAROLYN GILBERT has given me an opportunity to be part of a creative, resourceful and dynamic team. I look forward to being the connection between our superior product and service team and our clients."