GM Offers 'Jay-Z Blue'
January 8, 2007 at 5:55 AM (PT)
JAY-Z is branching into the automotive world, as the ROC-A-FELLA/DEF JAM CEO/Pres. has forged an alliance with GENERAL MOTORS (GM).
The announcement came during media previews for the NORTH AMERICAN INTERNATIONAL AUTO SHOW when JAY-Z emerged from a GMC YUKON DENALI SUV on stage and announced a new color called "JAY-Z Blue."
Fans of the rapper recognize the name of the new color from his remix collaboration with YOUNG JEEZY titled "Go Crazy" where the lyrics say, "Attract money my worst color is light green/my favorite hue is JAY-Z blue...." JAY-Z forged an alliance with GM two years ago and started working with the company's global color studio to create the new reflective hue for the DENALI.