SWMX Creates Latin Division; Sets Hernandez To Lead
January 9, 2007 at 7:37 AM (PT)
SOFTWAVE MEDIA EXCHANGE (SWMX) announced the introduction of SWMX HISPANIC, a new division serving the company’s growing roster of Spanish-language broadcasters and advertisers. SWMX HISPANIC will provide advertiser access to leading media across the U.S., including local broadcast television, cable TV and radio.
"Spanish-language advertising is the industry’s fastest-growing segment, and SWMX HISPANIC enables advertisers and broadcasters to plan and book radio and television campaigns targeting Spanish-speaking people with greater speed, precision, control and ROI than ever before," said Sr. VP/Sales PAUL NOONAN. "SWMX HISPANIC is also able to facilitate long-range flighted campaigns in addition to last-minute remnant buys. No other electronic marketplace can do that."
SWMX HISPANIC will be led by Sr. Account Mgr. RICHARD HERNANDEZ, who recently joined SOFTWAVE with over 10 years experience as an advertising sales manager specializing in Spanish-language media.