Entravision Debuts "Jose"
October 20, 2005 at 8:08 AM (PT)
ENTRAVISION RADIO has announced the launch of "JOSE: Toca Lo Que Quiere", the first Spanish-language “Play What We Want” radio format. "JOSE: Toca Lo Que Quiere" (he plays what he wants) targets Hispanics 25-54 and features a variety of hits from the late ‘70s to today. "JOSE" debuts today (10/20) at 3 pm Pacific on KRCX/SACRAMENTO then at midnight, local time, on KCVR/MODESTO, KCVR-A/STOCKTON, KRZY-A/ALBUQUERQUE and KMXA-A/DENVER.
In a press release ENTRAVISION RADIO VP/Programming NESTOR ROCHA commented, "We are very excited about the launch of "JOSE" and will continue to create Spanish-language radio formats that accommodate the different tastes of groups within the U.S. Hispanic marketplace."