Entercom, Bonneville Swap Stations In S.F., Seattle, Cincy
January 18, 2007 at 11:03 AM (PT)
BONNEVILLE INTERNATIONAL has signed an agreement with ENTERCOM COMMUNICATIONS to trade its three SAN FRANCISCO FM radio stations in exchange for three ENTERCOM stations in SEATTLE and four ENTERCOM stations in CINCINNATI.
With the transaction, BONNEVILLE will add News/Talk KIRO-A, Oldies KBSG, and News/Talk KTTH-A in SEATTLE and Hot AC WKRQ, Alternative WSWD, Country WUBE, and Country WYGY in CINCINNATI. BONNEVILLE owned KIRO-A from 1964 through its sale to ENTERCOM in 1997.
ENTERCOM adds Classical KDFC, Adult Hits KMAX, and AC KOIT-F in SAN FRANCISCO, giving it re-entry into that market. A BONNEVILLE representative tells ALL ACCESS that its other S.F. property, KOIT-A, is not part of the deal.
ENTERCOM President/CEO DAVID FIELD said, "We are very pleased to announce the acquisition of this terrific group of stations in SAN FRANCISCO, one of AMERICA's greatest markets. This is a bittersweet event for us as we will be parting with so many wonderful members of the ENTERCOM team in SEATTLE and CINCINNATI, some of whom we have worked with for more than a decade. However, the opportunity to enter the fourth-largest market with a station group led by KOIT, one of AMERICA's strongest radio brands, was incredibly compelling. In addition, we will remain a powerful force in SEATTLE radio with a robust lineup of four leading FM brands."