WETA/DC To Go Classical As WGMS Adopts 'George'
January 22, 2007 at 3:50 PM (PT)
BONNEVILLE INTERNATIONAL -- owner of Classical WGMS/WASHINGTON -- and Public Broadcasting station WETA/WASHINGTON announced that the latter will switch to a Classical music format tonight at 8p and become the exclusive provider of the music in the area.
"We're thrilled to partner with WETA to keep Classical music alive in the WASHINGTON area," said BONNEVILLE CEO BRUCE REESE. "We think this agreement will be great for WGMS fans, because a public radio station is more conducive to Classical music than commercial radio."
"This is a wonderful gift for Public broadcasting and Classical music lovers in the WASHINGTON community," said WETA Pres./CEO SHARON ROCKEFELLER. "We thank BONNEVILLE for its generosity in donating its classical musical catalog to WETA. We are proud to carry forward the tradition of WGMS, and we are committed to creating a new classical music era in WASHINGTON through our on-air programming and community involvement."
Meanwhile, WGMS flipped today to an Adult Hits format as "GEORGE 104 -- '70s, '80s And Whatever We Want." Listen to the stream at www.george104.com, and download audio of the flip at http://www.vartv.com/media/WGMS.wma.
BONNEVILLE/DC Sr. VP/Market Manager JOEL OXLEY tells ALL ACCESS that the format is similar to those on BONNEVILLE's WARH (THE ARCH)/ST. LOUIS and KPKX (THE PEAK)/PHOENIX and that GEORGE's launch is being overseen by PEAK PD JOEL GREY and BONNEVILLE VP/Music Programming GREG SOLK. A permanent PD is expected to be named at a later date.
BONNEVILLE was previously in talks to sell WGMS to RED ZEBRA BROADCASTING, but those talks ceased several weeks ago (NET NEWS 1/4).