UMG And Groove Mobile Build Music Store In U.K.
January 23, 2007 at 5:52 AM (PT)
GROOVE MOBILE has partnered with UNIVERSAL MUSIC U.K. to build and operate an "off-portal" mobile music store. Through this partnership, U.K. mobile phone users on any U.K. wireless carrier will have instant access to full-track downloads from UNIVERSAL MUSIC U.K.'s catalogue via SMS short codes from their mobile phones.
"GROOVE MOBILE shares our commitment to driving the international digital music business forward through off-portal innovations that deliver mobile music to larger audiences," stated UMGI SVP/Digital ROB WELLS. "We are enthusiastic about the prospect of bringing our talented artists direct to consumers using SMS short codes in partnership with GROOVE MOBILE."