Sinatra Family Inks Deal With Sirius
February 7, 2007 at 5:50 AM (PT)
FRANK SINATRA ENTERPRISES is moving its satellite act to SIRIUS SATELLITE RADIO. The SINATRA family's deal with rival XM SATELLITE RADIO has expired, with XM rebranding the "FRANK'S PLACE" standards channel as "HIGH STANDARDS." SIRIUS' version will be called "SIRIUSLY SINATRA" and will feature the legendary vocalist and other artists of the genre, plus a weekly show hosted by NANCY SINATRA and a show called "THE CHAIRMAN'S HOUR," which will use archival material to be "hosted" by FRANK himself.
"AMERICA discovered my father on the radio," NANCY said in a press release. "Now his earliest audience and his newest audience can hear his music, live performances, and exclusive interviews everywhere in NORTH AMERICA. My family's arrangement with SIRIUS gives us the opportunity to create unique and broad programming never heard before on radio. SIRIUSLY SINATRA brings my dad's voice into the future of audio entertainment.
"We've seen SIRIUS become the programming leader in satellite radio with a name and reputation that represents the best there is in radio content. We want to take advantage of the promise of satellite radio that allows you to create in-depth, focused and exclusive programming, and so we've made a SIRIUS choice."
"We look forward to SIRIUSLY SINATRA on SIRIUS," says FRANK SINATRA JR. "It's a wonderful outlet for people to hear my father's musical legacy and other SINATRA surprises, many of which you have never heard."